Friday, April 16, 2010

Response to Esperanza's Post: Proactiv

I agree with Esperanza’s view on celebrities endorsing Proactiv. Yes, there are way too many celebrities endorsing and Proactiv, testifying that Proactiv is their only miracle to getting rid of acne problems. The celebrities’ testimonials are hard to believe because they’re all the same. For instance, celebrities usually talk about the difference Proactiv has made in their lives and include a close-up facial photo from before and after the treatment to show how much their skin has cleared up. Not too convincing because, seriously, what happened to their personal dermatologist during this whole time they’re suffering from acne problems? And another one of my question is, don’t these celebrities have access to some of the best dermatologists in the world that would give them more powerful treatments? Yes. So, why are they using Proactiv? Because they are getting paid big money to do so! Right!

In terms of expertise, I don’t believe celebrities endorsing Proactiv have the credibility to do so. I think it will be more appropriate if Proactiv were to have actual dermatologists, not Proactiv ones, endorse the product. Of course this won’t happen because these ‘real-life’ dermatologists are smarter than that. According to, “Proactiv is much more expensive than similar products that use the same active ingredient, benzoyl peroxide.” And because the use of benzoyl peroxide should be increased in dosage after the skin becomes used to the drug, it is likely that Proactiv may become less effective overtime.

A Fashion Icon: Eva Longoria

Eva Longoria Parker serves as a perfect endorser for L’Oreal Paris’ product line. Eva is a well-known actress and a great representation of ‘ideal beauty.’ Though she may not be an expert on make-up and hair chemicals, she embodies strong characteristics that make her a powerful endorser of L’Oreal products. For instance, she is stunning, gorgeous, and was “named one of the most beautiful people.” Therefore, it’s no surprise that many admire Eva. As evident in her L’Oreal ad, her style is chic, elegant, and classy – a good representation of L’Oreal Paris. I assume that Eva’s ads for L’Oreal Paris are successful because she not only looks good on the outside, but also on the inside – exposing complete beauty. For instance, in 2009, Eva was “named Philanthropist of the year by the Hollywood reporter for her commitment to Latino causes and for contributing back to the community. L’Oreal Paris has made a very wise choice selecting Eva to endorse their products. She is what many females seek to look like. She has the perfect face structure (an oval-shaped face) and gorgeous eyes (eyes with brown iris). What’s interesting is that L’Oreal Paris specifically selected Eva for her stunning face, figure and beautiful glossy hair. Eva is, indeed, the fashion icon for beauty, cosmetics, and hairstyles. This makes her the perfect fit for endorsing L’Oreal Paris.

*Picture retrieved from